Professional Experience
HG Insights, Product Marketing Manager
October 2024 - April 2025 (Los Angeles, CA)
Brought exciting products and features—including HG's HubSpot integration and a new GenAI solution—to the market with messaging that actually resonated with perfect-fit customers. Delivered engaging, concise product content ranging from webpages, how-to videos, internal sales one pagers, external customer playbooks and more.
The highlights reel
✨ Drove successful product launches, from strategy to full-funnel marketing campaigns (emails, webinars, landing pages), generating a combined 6M ARR in the 2024 fiscal year from new product releases alone.
✨ Expanded market reach through strategic partnerships with Clay and Infuse by providing guidance to external stakeholders with messaging, collateral, and joint webinars, contributing to 30% growth in new leads from partner channels.
✨ Maintained a bi-monthly internal sales enablement newsletter for GTM teams with 80%+ engagement.
✨ Highlighted the customer’s voice through professionally produced videos, case studies, and webinar features.
Associate product marketing manager
August 2023 - October 2024 (Los Angeles, CA)
The highlights reel
✨ Fostered customer engagement with well-written, engaging release notes and user guides, sticky use-case focused emails, and the monthly newsletter, contributing to a 15% increase in focused feature adoption.
✨ Managed beta programs to pilot new features with customers, collected feedback for future case studies.
✨ Programmed, streamed, and edited customer webinars on trending thought leadership topics, impactful product updates, and best practices for processes and product workflows, boosting attendance 2x within six months of taking over the webinar program.
Touchcast, Product Marketing Manager
August 2020 - August 2023 (Los Angeles, CA)
Founded the first product marketing function at Touchcast, born from a love of educating and supporting customers through their buyer journey. Created materials with strategic messaging to guide accounts from pre-sales to enablement to renewal. Worked with product, demand gen, and customer success to prepare product updates for all customers and partners, as well as personalized investor updates.
The highlights reel
✨ Developed a scalable and repeatable content creation, including one-pagers, product videos, and how-to guides that reduced average customer onboarding time by 33%.
✨ Developed high-impact sales decks to secure deals with Accenture, EY, Deloitte, and more, contributing to a 40% increase in enterprise revenue.
✨ Championed customer advocacy by working directly with super users and product managers to guide features and enhancements, leading to a 17% boost in feature adoption and retention of key enterprise accounts.
✨ Launched the customer knowledge base on Zendesk, after which we saw a reduction in product-related support tickets by 35%.
Customer marketing & enablement manager
August 2019 - August 2020 (Los Angeles, CA)
Led with a customer-first mindset to market Showtime, focusing on enablement and advocacy to drive expansions, while still being a full-stack marketer to ensure the product resonated at all touch points in the buyer journey (including web presence).
The highlights reel:
✨ Worked with RevOps to identify the ICP for Touchcast’s virtual event platform, standing up an early access cohort with targeted accounts.
✨ Generated inbound pipeline by tailoring Touchcast’s product pages to attract ideal customers, with a 25% increase in MQLs and a 20% increase in lead-to-opportunity conversion.
✨ Built the first training curriculum for the events platform and successfully onboarded Accenture’s production team, a key annual enterprise contract, leading 1:many enablement sessions.
Copywriter
March 2018 - August 2018 (New York, NY + Los Angeles, CA)
✨ Revamped Touchcast’s website with cogent, SEO-optimized copy for the launch of their new product, Pitch, in a six-week sprint, resulting in a 3.6x increase in meetings booked from the new demo page.
✨ Crafted compelling short-form copy for digital ad campaigns, driving a 40% increase in click-throughs.
Sococo, Brand Marketing Manager
March 2018 - August 2018 (remote)
✨ Conceived the new voice and brand identity for Sococo, a remote work company before we all worked remotely.
✨ Devised their internal and external messaging materials, including the company’s style guide, commercial scripts, social content, email campaigns, and media kit.
✨ Created content that not only aimed to reach new customers, but retained and nurtured Sococo's current client base, resulting in increased user engagement and fewer support tickets.
Paragraph, Creative Marketing Manager
July 2013 - July 2017 (New York, NY)
✨ Launched integrated and digital marketing campaigns with Simon & Schuster to support authors like Colleen Hoover and Taylor Jenkins Reid, reaching audiences of 4.5+ million.
✨ Oversaw the weekly production of in-house lit zine Paragraph Shorts (600+ monthly readers).
✨ Managed the internship program, led a team of junior editors.
Crave, Content Producer
June 2015 - June 2016 (New York, NY)
✨ Helped devolped the app Crave, an interactive reading experience enhancing romance novels from bestselling authors with original video content, real-time text messaging from characters, and author notifications.
✨ Adapted scenes from novels and scripted original content for the app, acted as script supervisor on sets.
✨ Worked with the creative director on the aesthetic direction of the app and was responsible for all promotional messaging, coordinating media calendars and managing Crave's Facebook and Instagram accounts.
Student Filmmakers Magazine, Intern
February 2013 - June 2013 (New York, NY)
✨ Interviewed directors and DPs like Joe Swanberg and Ronald Victor Garcia for feature articles, in print and online. Maintained correspondence with public relations representatives, agents, directors, and cinematographers.
✨ Copyedited and published press releases directly to website using the Wordpress platform.
Projects
Kinnect, Marketing and Brand Manager
November 2016 - May 2017 (New York, NY)
Developed the name (involving domain and trademark research) and brand story for the dating app concept, Kinnect. Responsible for copywriting all in-app screens and the website, and outlined soft- and full-launch marketing plans for the team.
Education
New York University (2011-2014)
B.A. English and American Literature magna cum laude
Presidential Honors Scholar, English Honors program
Other Skills I'm Told Are Marketable
A product marketer who knows her stuff—my tool belt includes Monday.com, Jira, Confluence, Zendesk, Miro (and more). Comprehensive knowledge of HubSpot and Mailchimp. A dabbler with Figma. A painter with Canva. Fluent with Adobe Creative Suite. I am an ally to Powerpoint and Keynote… but will never tell you which is my favorite.
And when I’m not online, I run the fiction book club at Los Angeles’ oldest bookstore, Chevalier’s; come say hi.
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